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LaCie Celebrates a Decade of Rugged Drives
Posted: Wed Aug 12, 2015 01:51:22 PM


August 12, 2015

LaCie, the premium brand from Seagate Technology plc (NASDAQ: STX), today revealed a series of sketches and stories from well-known designer Neil Poulton to commemorate the tenth anniversary of its Rugged™ drive. In an infographic, LaCie™ shared the evolution of its iconic drive, from the birth of the concept in 2005, to its surge in popularity with Apple® users, to its ubiquity on movie sets and photo shoots.

"The Rugged was an instant classic," said Neil Poulton, renowned Scottish industrial designer. "But where we're going now is more interesting than where we've been."

For the first time, Poulton shared the painstaking process behind the original design. This included countless revisions and some of the challenges with early design concepts. Poulton also looked back at his inspirations for the product designs, including the Spectrum Pursuit Vehicle, the tank-like vehicle from the 1967 TV show Captain Scarlet and the Mysterons, and a basketball.

LaCie highlighted the Rugged drive's tech milestones, showing how this product has been consistently a step ahead of the storage industry. Key indicators include leading speeds and capacities, the latest interfaces, and even biometric access. From 80 GB to 4 TB of capacity and from USB 2.0 to Thunderbolt™, the Rugged drive's history showcases the fascinating evolution of digital storage. To see the design inspiration and technology innovation behind the Rugged drive, visit

Additionally, LaCie invited fans to share their favorite Rugged drive moments in its photo contest*. Ten lucky winners will walk away with a 4 TB LaCie Rugged RAID drive. For additional details and to enter the photo contest, visit

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